ShuCru

I’ve never really been a “shoe guy”.

But spending hours at the gym and then more hours on set in reharsals and performances gets extremely tiring for my feet and knees. That’s why I've always chosen comfortable shoes over on-trend brands.

In early 2020, I was hired to do a shoot for this new brand called ShüCrü.

We shot for hours. While we were at it, we learned all about the benefits of podiatry science as it relates to foot comfort. And after spending that long day on set, I couldn't believe how good my feet felt!

Even after a few weeks went by, I still found myself going on and on to to my friends and family about how much I liked these shoes. Then it finally hit me—why not invest in this company that I can’t stop raving about, and become a partner?

Cut to now. And here we are.

Welcome to my Crü, the ShüCrü.

"As a board-certified podiatrist, I treat problems with the feet and ankles by correcting deformities to keep people active and to relieve their pain. Many of these problems are simply due to ill-fitting, poorly designed footwear.

Most companies aim to create the most comfortable shoes by simply making them softer, but this approach ignores the science that supports your feet and ultimately your body and overall wellness.

I designed Shücrü shoes to prevent these issues. Our Shüs are designed to align your body and spine to keep you feeling great throughout the day, while staying fashion forward and putting a smile on your face.”

-Dr. Michelle Koo